Day to Day Use
Calendars have been an integral part of most people's day-to-day activities ever since they first made their way into people's homes. However, with the hectic lives any people live today the need for calendars to maintain and track countless activities and responsibilities is more essential than ever. We are so dependent on calendars now and they have become so common that we often don't even realize how often we use them- at home, at work, at school, on our phones, and on our computers. There is so much to stay on top of in order to be successful in life. All of this makes the calendar pivotal in its role. Yet, despite the technological advances of today, the desk and wall calendar still remain the most popular, which also makes them the best option for marketing and promotional materials. Something that is use every day, throughout the day, is a great place to put your company name, logo, contact information, and brand so that people can see it time and time again and be reminded of your business and services when they have a need. Few custom promotional products can have a daily impact the way a promotional calendar can.
Calendars as a Marketing Tool
Calendars have been dominant in the promotional products industry for many years and in fact were some of the first promotional items created. According to the report by Promotional Products Association International, in 2009, calendars designed to be promotional items for business and corporations made up approximately $1.12 billion in revenue. The revenues for this marketing of calendars has ranged from $1.07 billion to $1.43 billion over the past six years. “The average number of printed calendars per household was 3.12. In 1981, the average was 3.98. Eighty percent of respondents had a calendar in the kitchen and the average number of calendars in the kitchen was 1.15 as opposed to 1.25 in 1981. The second most popular location was the home office with 55 percent of people reporting that they had at least one calendar there” (PPAI, 2010).
Final Thoughts
The household calendar is one of the most unique opportunities for promotional advertising. When your business wants to create something that is practical and function for customers to us, a desk or wall calendar can be one of the best choices. It is a perfect way to display your brand and message day in and day out and it can be a convenient way for your business to get contact information, coupons, and logos out in front of clients and customers. Let Promotional Products Inc show you how it is done and give you the promotional products and marketing tools you need to grow your business and expand your customer base!