You surely heard about how efficient the promotional products can be in your company’s marketing strategy and how easy it is to create high quality promotional products to be handed out to the public. But did you ever wondered which the most efficient way of handing them out is. In case your only idea of spreading out your promotional pens, mugs or anything else is to go out on the street and hand them to people passing by that seem to fit the profile of your targeted customer, you should reconsider that. Because we want you to succeed, we put together a list of the most efficient occasions and ways of handing out promotional products. The ideas in the next paragraphs are applied to the general business and they can be easily customized to fit your needs and situation.
If you run a shop, pub, restaurant or any other type of business where you have the chance to get in direct contact with your clients whenever they acquire your services or products, you just found the right moment to hand out promotional merchandise. A promotional pen, stickers, lighters or anything else, can be offered to your clients as a “thank you” token for buying from you. They will perceive it as a bonus or a gift, improve their opinion about you and have a constant reminder that your company managed to put a smile on their face.
Conventions and expos are the perfect occasion of handing out promotional products to people who are not part of your clientele. More than that, these kinds of conventions are visited exactly by your targeted public and the efficiency of your promo merchandise is guaranteed. The one thing you must consider in this case is the fact that the competition will be there too and they will probably try the same marketing approach. To rise above them, all you need to do is to invest a little more in the quality of the merchandise you want to offer for promotional purposes.
For high profile clients and partners, the promotional products must be considered gifts, so cheap custom pens are not an option in this case. Instead, use something that has a symbolic value and to make it more efficient, go the extra mile and besides your company’s logo print the name of your client on the gift. The best way to hand out these promotional gifts is during conferences and meetings as an attendance token.
If you have enough resources and the required information, the best way to show your clients that you care about them and in the same time to hand out promotional content with high marketing value is to mail the merchandise straight to their door. Receiving a package is always a nice experience and a pleasant surprise, so you and your company will make a formidable impression.
Of course there are many other ways and occasions which can be use as advertisement and marketing opportunities. No matter how and when you choose to hand out promotional products, make sure to do it in the most discrete way possible.
If you run a shop, pub, restaurant or any other type of business where you have the chance to get in direct contact with your clients whenever they acquire your services or products, you just found the right moment to hand out promotional merchandise. A promotional pen, stickers, lighters or anything else, can be offered to your clients as a “thank you” token for buying from you. They will perceive it as a bonus or a gift, improve their opinion about you and have a constant reminder that your company managed to put a smile on their face.
Conventions and expos are the perfect occasion of handing out promotional products to people who are not part of your clientele. More than that, these kinds of conventions are visited exactly by your targeted public and the efficiency of your promo merchandise is guaranteed. The one thing you must consider in this case is the fact that the competition will be there too and they will probably try the same marketing approach. To rise above them, all you need to do is to invest a little more in the quality of the merchandise you want to offer for promotional purposes.
For high profile clients and partners, the promotional products must be considered gifts, so cheap custom pens are not an option in this case. Instead, use something that has a symbolic value and to make it more efficient, go the extra mile and besides your company’s logo print the name of your client on the gift. The best way to hand out these promotional gifts is during conferences and meetings as an attendance token.
If you have enough resources and the required information, the best way to show your clients that you care about them and in the same time to hand out promotional content with high marketing value is to mail the merchandise straight to their door. Receiving a package is always a nice experience and a pleasant surprise, so you and your company will make a formidable impression.
Of course there are many other ways and occasions which can be use as advertisement and marketing opportunities. No matter how and when you choose to hand out promotional products, make sure to do it in the most discrete way possible.