For both small and big companies, a marketing campaign based on promotional products can be the push it needs for establishing a recognized and appreciated brand. This kind of campaigns have immediate results, close to zero negative feedback and they have the lowest cost per impression you can achieve. However, for maximum efficiency and reduced spending, before you start the campaign, you have to come up with a well-designed plan that will cover all the steps you need to cover and all the possible scenarios. More than that, you need to stick to the plan and maintain your focus on the ultimate objectives: gaining brand recognition and a higher conversion rate. In the following paragraphs you will find the key features that will help you come up with the perfect plan for your marketing campaign based on promotional merchandise.
Set your budget and goals in the same time!
The first step in your plan should be the setting of your goals and expectation. In the same time, try to think about the budget you are willing or able to invest in this development opportunity. Don’t go too high on your goals or too low on your budget. Try to find a balance between expectation and finances and analyze everything from a realistic point of view.
Target your public!
If your company has been on the market for at least 6 months, you should know your targeted public so far. However, a thorough research on them will make everything run smoother and the results of research will help you in the next step of your plan. By tracking down the public category that fits the profile of your ideal client, you will give away the promotional merchandize in a more efficient manner.
Choose the right promotional products!
By analyzing both the niche of your business and your targeted audience, you will be able to come up with ideas regarding what items you should use as promotional merchandise. For example, if you run an office supply store, promotional USB drives or writing instruments are items you should consider. Once you came up with a list of items you can use, make sure they fit your budget, research printing services and figure out a way of giving the products away without any additional handling costs.
Figure out your give-away moments!
Depending on your business, you will get a better feedback if you hand out the promotional merchandize in the right time, at the right place. Analyze your audience and try to figure out the situations or events in which their receptiveness to your promotional merchandise is positive. For example: you should be there when it starts raining and hand out umbrellas to your audience.
This are the main steps of any successful marketing plan based on promotional merchandize. However, this is not everything you have to do. The most powerful advice you can get now is: pay attention to details. Make sure everything is done on time and in the most professional manner. The results will surprise you!
- Promotional Product Inc.
Set your budget and goals in the same time!
The first step in your plan should be the setting of your goals and expectation. In the same time, try to think about the budget you are willing or able to invest in this development opportunity. Don’t go too high on your goals or too low on your budget. Try to find a balance between expectation and finances and analyze everything from a realistic point of view.
Target your public!
If your company has been on the market for at least 6 months, you should know your targeted public so far. However, a thorough research on them will make everything run smoother and the results of research will help you in the next step of your plan. By tracking down the public category that fits the profile of your ideal client, you will give away the promotional merchandize in a more efficient manner.
Choose the right promotional products!
By analyzing both the niche of your business and your targeted audience, you will be able to come up with ideas regarding what items you should use as promotional merchandise. For example, if you run an office supply store, promotional USB drives or writing instruments are items you should consider. Once you came up with a list of items you can use, make sure they fit your budget, research printing services and figure out a way of giving the products away without any additional handling costs.
Figure out your give-away moments!
Depending on your business, you will get a better feedback if you hand out the promotional merchandize in the right time, at the right place. Analyze your audience and try to figure out the situations or events in which their receptiveness to your promotional merchandise is positive. For example: you should be there when it starts raining and hand out umbrellas to your audience.
This are the main steps of any successful marketing plan based on promotional merchandize. However, this is not everything you have to do. The most powerful advice you can get now is: pay attention to details. Make sure everything is done on time and in the most professional manner. The results will surprise you!
- Promotional Product Inc.