Even if it’s seems a marketing practice of the ‘90s, promotional products like pens, mugs, lighters, umbrellas or anything else that can carry a logo or a message, can help your business more than you would imagine. Unlike a billboard or a commercial, the promotional products are cheap and their marketing engagement effect is a lot more powerful over individuals. In this article we will discuss the ways through which a promotional product can bring awareness over your company, help you create a brand and bring you many loyal customers, in the most efficient, cost friendly and safe way possible.
Promotional products get passed along
Even if it seems like you would spend quite a bit of money on impressing a single potential client by offering him a pen, lighter or even more expensive products like umbrellas or shirts, you would be surprised through how many hands and before how many eyes your logo will wonder. Before you understand why, you have to realize that this kind of products are the most borrowed or stolen ones in the world. How many times have you asked a colleague for a pen or a friend for a lighter? And how many times have you received one with a logo on it that has nothing to do with the actual product? That’s because people will tend to share or give away something they received for free, rather than something they bought. The long life of a pen or of a lighter will make it get passed between people many times until it stops working. So, with just a single promotional product you will be able to raise awareness more than you would with a flyer or email.
What if they don’t get passed along?
This is really a win-win situation, because even if a person doesn't give away one of your promotional products, they will use it every day. Seeing your logo day after day when they light up a cigarette, write something down or check up the date in their calendar will make them more aware of your company. A person can see your billboards so many times and maybe they pass them without even noticing. Sending emails to your targeted audience every day is spamming and that will make them hate your company. Flyers usually get thrown away in the first trash can. But no one will ignore a pen, especially if they get for free. They will even thank you for it and use it, on average, at least a week after they get it.
So next time you set your budget for a marketing campaign, think about investing in promotional products. It’s an investment that can’t fail, because it’s certainly that it won’t annoy anyone or drive away potential customers. And the best part is that you don’t have to settle only for pens and lighters. Your logo can be printed on anything. Once you see how efficient this strategy is, you will want to give away objects with a higher impact on the public. Get ready to engage your public and put smiles on people’s faces for giving them a free and useful object.
- Promotional Product Inc.
Promotional products get passed along
Even if it seems like you would spend quite a bit of money on impressing a single potential client by offering him a pen, lighter or even more expensive products like umbrellas or shirts, you would be surprised through how many hands and before how many eyes your logo will wonder. Before you understand why, you have to realize that this kind of products are the most borrowed or stolen ones in the world. How many times have you asked a colleague for a pen or a friend for a lighter? And how many times have you received one with a logo on it that has nothing to do with the actual product? That’s because people will tend to share or give away something they received for free, rather than something they bought. The long life of a pen or of a lighter will make it get passed between people many times until it stops working. So, with just a single promotional product you will be able to raise awareness more than you would with a flyer or email.
What if they don’t get passed along?
This is really a win-win situation, because even if a person doesn't give away one of your promotional products, they will use it every day. Seeing your logo day after day when they light up a cigarette, write something down or check up the date in their calendar will make them more aware of your company. A person can see your billboards so many times and maybe they pass them without even noticing. Sending emails to your targeted audience every day is spamming and that will make them hate your company. Flyers usually get thrown away in the first trash can. But no one will ignore a pen, especially if they get for free. They will even thank you for it and use it, on average, at least a week after they get it.
So next time you set your budget for a marketing campaign, think about investing in promotional products. It’s an investment that can’t fail, because it’s certainly that it won’t annoy anyone or drive away potential customers. And the best part is that you don’t have to settle only for pens and lighters. Your logo can be printed on anything. Once you see how efficient this strategy is, you will want to give away objects with a higher impact on the public. Get ready to engage your public and put smiles on people’s faces for giving them a free and useful object.
- Promotional Product Inc.