Advertising has different kinds of products, which can be used to get the desired end result. Some merchandise can be very useful. Others can just be useless and annoying to use. The bottom line is to find out, the best of the best, promotional items you can use for promotion. No company can become popular if they do not diversify on promotion. This is one ‘P’ of marketing, which is very useful. Most companies which have promotions will certainly attract a lot of following.
5 facts to consider when selecting a promotional item
The problem comes in when you need to choose an item for promotion. To come up with the best selection, there are some facts that need to be thought through in detail.
~ The desired effect- Is the promotion for a long term goal or something that is being done at that moment?
~ Intended publics should also be considered. Are they babies, young children, adolescents or adults, the target of the promotion?
~ Demographics will play out to be very useful in the success of a promotional campaign.
~ Tools to use in the campaign. They need to be price flexible. You certainly need not to concentrate a lot of money in a promotion campaign only for it to flop.
~ Simplicity and yet eye catching merchandise will favor a company.
These witty details must be discussed in depth and thought through carefully before rolling out a number of promotional items. And one thing that fits in the five key facts, mentioned above is pens. Whole sale pens are becoming a popular means of promotion, hence, marketing, which most people want to consider. Pens are considered cheap way for promotion.
Mot pens used for promotion are those that are cheap. Pens are light and can be carried to many areas. This increases publicity and viewership by a broad number of people. Their simplicity is also a fact that augurs well with most companies. Pens can either be printed with logos or brand names. They can also come in brand colors. If green for example, is your corporate color, it will be easier for people to relate with. Pens can also be personalized.
Drawbacks of pens as promotion merchandise
Personalized pens with logo can have a signature and name of the gifting person. In most cases, pens with logo will be used to gift friends and even foes alike. It is one method that will never fail to bring about the desired marketing effect. Despite all that, they have a downside which companies and individuals need to know about. The first thing is that they might not appeal to everyone. The type of pen used will matter a lot.
There are some guys who are used to stylish metal pens. Giving them plastic pens as merchandise for advertising is like a spat on their face. Pens get inked out so quickly. Once they run out of ink, they are thrown away; hence your brand is forgotten. But this can be countered through use of refill pens. They can be refilled and still be in place, to save your brand from being forgotten.
- Promotional Product Inc.